Brands use AI to track interactions across channels and serve context-aware messages—like recommending products based on browsing or triggering support after frequent questions. AI-driven orchestration streamlines journeys across email, website, chat support, and retail.
This post focuses on journey orchestration platforms that use AI to predict next-best actions, optimize timing, and unify data across touchpoints. It also discusses privacy compliance and user consent as personalization increases. For customer experience leaders, AI-powered orchestration is turning digital journeys into cohesive stories.
