Businesses across luxury goods, food, and electronics are using blockchain to provide immutable provenance—from origin story to final sale. Traceable QR codes, smart contracts, and distributed ledgers help build trust in authenticity and fair sourcing.
This post details pilot projects where brands offer blockchain-verified supply tracking to consumers, and how this transparency builds perceived value and loyalty. It also addresses complexity, cost, and scalability considerations. For brands committing to trust, blockchain delivers tangible proof.
